Opening the big world of small waters fishing.

New Product – Nories Flip Dom

New Product – Nories Flip Dom

Jun 30, 2014

The three-inch heavy plastic body of the Nories Flip Dom resembles what a hungry bass wants it to!

New Products – Nories Chibi Ebigaeru

New Products – Nories Chibi Ebigaeru

Jun 29, 2014

Nories has a knack for delivering fascinating hybrid baits. The Chibi Ebigaer is a new, improved and slightly smaller 2.7-inch, 3/8-ounce (68mm, 11 grams) version of the original Nories Ebigaeru.

New Products – Jar Baits

A new natural fish bait in the form of amino-acid-packed jelly pellets has taken “bait” fishing to a new level. Meet JPz!

Tackle & Techniques- Ice Tackle Trends

Tackle & Techniques- Ice Tackle Trends

Jan 1, 2013

If products are, indeed, the lifeblood of the fishing tackle industry, at least one segment of the industry appears to be in robust health – ice fishing!

New Product — Nories Jaka Blade

New Product — Nories Jaka Blade

Dec 3, 2012

Our first concern was how this premium-priced lure would stand up to blade-eating lake bottoms. We lost nary a one! In fact, neither of us as much as snagged up on the rocky reefs of Lake Erie or St. Clair.

New Product – Ecogear VX

New Product – Ecogear VX

Dec 3, 2012

Designed by the Nories team for saltwater bream, the Ecogear VX blade bait appeals to freshwater largemouth and smallmouth bass with equal charm. Lake Erie’s smallmouth bass loved it, as did pond and lake largemouth.